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Discover how the Joint Action is advancing tobacco control, alcohol harm reduction, and health promotion efforts across Europe.
Protecting the First Breath: Why Midwives Are Key Allies in Building a Smoke- and Aerosol-Free Future
Every child deserves the opportunity to take their first breath in a safe and healthy environment. Yet tobacco smoke, second-hand exposure, and the growing popularity of new nicotine and aerosol products continue to pose significant risks to maternal and child health across Europe. This message was at the heart of the participation of the EU Joint Action on Smoke- and Aerosol-Free Environments (JA-SAFE) …
Unmasking the appeal of tobacco and nicotine products: JA PreventNCD and JA-SAFE in conversation on World No Tobacco Day
World No Tobacco Day is marked every year on 31 May. In 2026, the World Health Organization’s theme is “Unmasking the appeal: countering nicotine and tobacco addiction.” The campaign focuses on how tobacco and nicotine products continue to be reinvented, repackaged and marketed in ways that appeal to new generations, particularly children and adolescents.
Global Declaration on NCDs and Mental Health
On 16 December 2025, world leaders adopted a new UN Political Declaration on noncommunicable diseases (NCDs) and mental health, marking a major global milestone for prevention and health equity. For tobacco control, the Declaration provides a clear political mandate, concrete global targets, and renewed momentum that closely align with JA-SAFE’s objectives.